Chic Moms Club Web Launch at Salon de Ning
“I’ve never seen Salon De Ning this packed with people before!” exclaimed Ms. Lea Salonga as she took the stage last May 18, 2011 at the Manila Peninsula. People listened and watched eagerly, their eyes filled with admiration for one of the most well known Filipinos of all time who is also Bounty Fresh’s Ambassador.
Ms. Lea Salonga has graced the launching of the Chic Moms Club website with her presence along with renowned chefs Bruce Lim, Sau Del Rosario, Melissa Sison, David Pardo de Ayala and Jessie Sinscioco. The chefs shared views on the advantages and importance of fresh chicken as well as their personal preferences. They have also imparted tips and their own recipes, which can be viewed on the Chic Moms Club website.
The event went smoothly, from the introduction of the website to the interviews and to the raffle portion where several attendees took home fabulous prizes courtesy of Bounty Fresh. Thanks to the smooth and energetic hosting of Ms. Issa Litton, the excited crowd finally settled down and were wowed at the features and exclusive benefits offered by the Chic Moms Club.
Ms. Kathlene Gomez, the Assistant Brand Manager of Bounty Fresh, was everywhere (in a good way) during the event, hounded by curious reporters and new members of the website. “This event is a celebration of all moms. We understand how moms are generally busy and we know that a one-stop venue such as the www.chicmomsclub.com website helps in their time management, while providing entertainment and information as well,” proclaimed Ms. Gomez.
Mr. Cheng also took the stage with enthusiasm and together with Ms. Lea Salonga, awarded some of the participants with items that earned by being one of the first Chic Moms Club participants.
The website has definitely made an impact on all kinds of reporters and bloggers and will definitely be something that people will regularly visit whenever internet is available. “I like reading. In between takes, during travels, I make do of the time surfing the net and reading interesting websites and one of those that I regularly visit is the Chic Moms club site. I feel it is constantly updated and it has interesting tidbits of information that is always relevant for moms like travel tips, home and health tips and such.” Salonga said.
Celebrating SM Hypermarket’s 10th Anniversary
We at Bounty Fresh are celebrating SM Hypermarket’s 10th anniversary with the SM Master Chefs program: a marathon of cooking demos that will tour SM Hypermarket branches all over the Philippines, showcasing innovations in culinary products and cooking aids. Join us and fellow foodies like you on a culinary adventure that puts you right in front of the best and brightest in the industry to talk and share your passion for food and the culinary arts.
Come with us as we tour the nation with Chef Sau Del Rosario and other culinary masters on these dates:
- ·SM Fairview July 28
- SM Taytay August 2
- SM Pasig August 4
- SM Makati August 11
- SM Las Pinas August 18
- SM MOA Sept 6
Meet up with us on these dates to sharpen your skills and earn your chops.
April “Congratulations” Gustilo graces newly-opened Bounty Fresh chicken stall
Last May 31, 2011, market goers of La Paz Market in Iloilo were in for a treat as a special celebrity guest arrived at their midst to attend a very important store opening. Ms April Gustilo, known as “Congratulations” from the now defunct show
, Wowowee, was invited to celebrate and take part in the festivities of the new and improved chicken stall by Bounty Fresh owned by Mr. and Mrs. Reuben Villalobos.
The store gave a distinct poultry shopping experience in the wet market with its clean interiors and well-lighted facade and it showcased a full display of products from Bounty Fresh Chicken that were readily available in the store. Products ranged from whole chicken, cut-ups, innards and processed meats.
Upon April’s arrival, people immediately whipped out their phones and started taking photos of her. She greeted everyone with a smile and waved as she walked inside the market. To start off the program, local priest, Father Bernard Casey, blessed the store which was shortly followed by an announcement of what was in store for the day.
The host announced that the first 20 Bounty Fresh customers would be given signed studio pictures of April. 
People rushed to purchase chickens just to get a free photo. April was more than happy to sign and take photos with her fans. Aside from the autograph signing, customers also had the chance to win prizes through exciting games. For every purchase of Bounty Fresh chicken, they could win Asia’s Best Chicken t-shirts, Bounty Fresh canvas bags and a gift certificate for spa services in the Iloilo Grand Hotel worth P3,000.
It was indeed a day full of fun, excitement and prizes for all La Paz Market patrons courtesy of Asia’s Best Chicken, Bounty Fresh!
Bounty Fresh Supports Women’s Empowerment
We at Bounty Fresh support Rags2Riches’ advocacy to empower women living in the poor communities around Metro Manila. Rags2Riches inc. is a for-profit social enterprise that creates eco-ethical fashion and home accessories out of cycled scrap cloth, organic materials and indigenous fabrics.
They do so by working with these women, giving them access to the formal economy, increasing their incomes and providing them with additional skills-based financial and health training. Some of their eco-ethical products include envelope clutches, beach carry-alls, shopping bags, tote bags, and necklaces which you can only find in the Philippines.
Since Rags2Riches began in 2007, they have won numerous awards and recognition both local and abroad for their advocacy and achievements as a social enterprise. To date, top Filipino designers Rajo Laurel, Amina Aranaz-Alunan and Oliver Tolentino have collaborated with R2R to 
create handbag collections that connect its women weavers to true eco-ethical styles and trends. Its founder-partner and current CEO, Reese Fernandez-Ruiz, was selected as an inaugural Rolex Young Laureate by the Rolex Foundation in Switzerland in recognition of her work. She is one of five Rolex Young Laureates. In 2010, Rags2Riches linked up with their current investor-partner, Lichtenstein Global Trust Venture Philanthropy.
Ever since supporting their advocacy, Bounty Fresh has provided Rags2Riches Inc. with a venue with which to introduce their products and be recognized in the fashionably chic Greenbelt 5. We have also teamed up with Amina Aranaz-Alunan and Rags2Riches Inc. to produce a one-of-a-kind mercato bag to celebrate and support eco-ethical fashion and women’s empowerment.
