News & Events

Bounty Fresh “Laking Farmfresh” Chicken taps Pambansang Bae Alden Richards as newest endorser
January 06, 2017


Filipino homemakers show their love for their families by cooking only the best ingredients into the most delicious meals. And when it comes to chicken dishes, moms use only the freshest, cleanest, and superior-quality poultry products like Bounty Fresh Chicken.

Helping bring the brand and its “Laking Farmfresh” poultry products closer to the hearts of moms and the entire family is the Philippines’ Pambansang Bae, Alden Richards, who partners with Bounty for Bounty Fresh Chicken’s #AldeniablyFarmfresh campaign.

As the newest endorser of Bounty Fresh Chicken, Alden embodies the very qualities that set Bounty Fresh “Laking Farmfresh” chickens apart from the rest—all-natural, quality freshness that brings more love and excitement to Filipino homes.

“We’re happy to have Alden on board as he is the ideal personification of the brand. We believe that with his good credibility and reputation as an actor and as an endorser, we will be able to remind moms to add more love to cooking by using the freshest and safest ingredients and that eating Farmfresh products will make them and their families feel fresh and healthy,” said Bounty Agro Ventures, Inc. President and General Manager Ronald Ricaforte Mascariñas.

“I’m very excited for this opportunity to share, among our beloved Filipino mothers, Bounty Fresh ‘Laking Farmfresh’ chickens,” said Richards. “With this product, moms can definitely showcase their love for their families by cooking not only delicious chicken meals, but ones that are clean, healthy, and superior in quality.”


Certified “Laking Farmfresh”

Bounty Fresh “Laking Farmfresh” chickens are raised in “malinis, maluwag, and maaliwalas” farms and plants that meet the highest standards of food quality and safety to assure millions of Filipino consumers of clean and healthy Bounty Fresh chickens.

With the new tandem of Bounty Fresh and Alden Richards, clean, fresh, and superior-quality “Laking Farmfresh” chickens are brought closer to Filipino households. Furthermore, moms are bound to fall in love with whipping-up delicious chicken meals to the delight of the entire family!