SM Hypermarket celebrated its 10th anniversary in 2011. Partnered with Bounty Fresh, SM Hypermarket initiated the SM Master Chefs program, a marathon of cooking demos that toured SM Hypermarket branches all over the Philippines. The program showcased innovations in culinary products and cooking aids.
Foodies were invited to meet up with Chef Sau Del Rosario and other culinary masters, who shared their passion for food and the culinary arts as they toured the country.
Meet ups occurred in SM Fairview on July 28, SM Taytay on August 2, SM Pasig on August 4, SM Makati on August 11, SM Las Piñas on August 18, and SM MOA on September 6.