On May 31, 2011, Bounty Fresh gave the market goers at IloIlo’s La Paz Market a special treat at their store opening. Besides introducing its new and improved poultry stall, Bounty Fresh also invited Ms. April Gustilo, known as “Congratulations” on the now-defunct television show, Wowowee, to take part in the festivities.
Upon arrival, Gustilo was greeted by enamored fans and welcomed warmly to the event. The store opening program kicked off with a blessing by local priest Father Bernard Casey. Then, the first 20 customers to purchase Bounty Fresh Chicken products got Gustilo’s autographed studio photos. Customers also won prizes in exciting games after purchasing Bounty Fresh chicken. Up for grabs were Asia’s Best Chicken t-shirts, Bounty Fresh canvas bags, and P3,000 worth of gift certificates for spa services in the IloIlo Grand Hotel.
Bounty Fresh gave shoppers a memorable and fun-filled day, and left behind a distinct poultry shopping experience. Market goers now enjoy the store’s well-lighted façade, clean interiors, and display of products from Bounty Fresh Chicken, including whole chicken, cut-ups, innards, and processed meats.