News & Events

Tarkie helps broiler company increase field personnel productivity
April 18, 2016

“We had difficulty validating compliance of personnel to approved itinerary for the week while on field work. We cannot determine actual accomplishments until they submit reports the following week and with no certainty on the accuracy of such reports. Everything changed when we started using Tarkie.”

– Mark Trias, Vice President for Sales & Business Development, Bounty Agro Ventures, Inc.


Vice President Mark Trias addressing field personnel at the Tarkie application training



Field Employees submit task accomplishment reports every Monday of the following week, resulting to deferred productivity monitoring


Bounty Agro Ventures Inc. (BAVI) is the second largest broiler integrator in the Philippines and the dominant market leader for roasted chicken.  It operates close to 1,200 company-owned rotisserie stores under 3 brands: Chooks to Go, Uling Roasters and Reyal.  These stores continue to aggressively expand not only in the Philippines, but also in the Asean region within the first half of this year.


 Uling Roasters


But that growth posed a serious challenge—how can BAVI monitor the vast number of field personnel supervising the stores? Are they really being productive? The company only relied on employee honesty with compliance to the approved itinerary, but that was proven ineffective. There is a striking disparity in employees’ productivity, which directly reflects to the actual performance of stores.


BAVI has close to 200 store specialists and maintenance personnel. Once they are out in the field, there was no effective way of tracking if they were in fact doing their job, or doing something else. 


The Tarkie app was the answer to those issues. Tarkie records all activities of field personnel, from the time they report to work until they stamp the end of their day.  The app generates real time reports on the progress of each employee relative to tasks for the day. It even sends alerts for deviations from the itinerary.  



Real-time data & automated reports resulted in increased itinerary compliance to 90% and store coverage up 20%

Tarkie is a game changer for the company—from zero to 360-degree visibility of activities & productivity. Tarkie provided a very convenient way to track how each field personnel is doing any time of the day, as it happens,” says Mark Trias.

During the initial roll-out, Tarkie app generated a report on the average number of hours rendered by Store Specialists. In most areas, Store Specialists only worked for 5 hours, which is definitely far from the 8 hours paid time.  It was a no- brainer to adjust the weekly itinerary to increase coverage of each Store Specialist by 20%.  This meant a 20% reduction in required manpower and number of cars among others.

Compliance to the set itinerary went up from 60% to 90% and resulted to a significant increase in productivity.


BAVI Store Specialist with the Tarkie application


The use of the Tarkie app has been expanded to include other field personnel—Farm Veterinarians, Salesmen, Trade Marketing Specialists and Project Engineers.


Tarkie app orientation and training of BAVI field personnel in NCR


Aside from real-time monitoring, BAVI now enjoys secure, automated and tamper-proof reports from field personnel. Reports are validated with time stamps for every activity reported with attendance, location, and photo documentation



Real-time Data 

Instead of waiting for the following week to review accomplished tasks, Tarkie allows BAVI managers to view field personnel’s compliance as they course through their approved itinerary. Is Peter on break? Did Ronnie visit this store this morning? All critical monitoring data are now accessible with a click of a button.

Start Day & End Day

Field personnel record their activities throughout the day,  including attendance & timekeeping, via Tarkie’s Start Day & End Day features. These features are supported by GPS tags, which are automatically synced to the dashboard.  BAVI managers can check employee whereabouts anytime of the day. 

Automated Reports

Tarkie’s Accomplishment Report feature helps field employees submit reports without manually creating them. This promotes tamper-proof documentation of accomplishments with time stamps, location details and photo proof. Reports are sent via app and can be downloaded in the dashboard. 






To learn more about Tarkie, visit